Glossary

A dated event that shows a company is ready to buy now, and how to act on it.

Adding missing or fresh data to a lead, such as role, company details, and a verified contact, before you act on it.

A searchable store of business contacts and company details used to build prospect lists for sales.

The practice of using account and buyer data to decide who to contact, when, and with what message.

A public or behavioral event that shows a company may be ready to purchase, telling you who to contact and when.

A job posting or team change that reveals what a company is about to invest in, and a timed reason to reach out.

Behavioral signals that show a company is researching or ready to buy, so you reach out when the need is live.